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How Homes Sell

Understanding How Buyers Evaluate Homes

The marketing I will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings

Once buyers reach your front door, the job of marketing is over.

Your home must now compete with other homes in two areas:

  • Features and
  • Price

If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value.

Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.

To be effective, your home should stand out as one of the top two to three best values in your immediate market place.

 

 

 

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Lori Wakefield Realtor

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