Seller's Guide - Marketing

Marketing Your Home for a Successful Sale

Your home is now priced accurately and looks great.

Let’s show it off!

The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.

95% of buyers use the Internet during their home search.

85% of all home sales in Austin are co-brokered.  This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home.  As a result, marketing to REALTORS is our most productive activity.

The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.

Professional Photography

After your home is staged, I will pay to have your home photographed by a nationally-recognized photographer.

With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.

More people will view your home online than will ever visit it personally.  Getting and holding their attention online with professional photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the  actual price.” - The Wall Street Journal

Video

In addition to professional photography, I will create a high-definition video of your home.  A well-scripted, and produced, video gives potential buyers a feel for what living in the house could be like—long before they make a personal visit.

Video enables us to “tell a story” about your home—why you loved living there—making a emotional needs for comfort, family, relaxation and more that photos alone cannot communicate.

While many agents create “video” slide shows with the pictures of your home, I have a talented videographer on my team who can create a captivating story of about your home.  I think you’ll see the difference—I know your buyer will.   

Internet Marketing

Your home will be prominently featured with a showcase listing on Realtor.com, the top real estate website in the nation.

• Features of your showcase listing include:
• Up to 25 oversized photos
• High-definition video tour
• Detailed descriptions of your home.
• Interactive maps
• Open house notices
• Lead generation forms for potential buyers

I will place your home on 500 of the world’s leading real estate websites for unmatched exposure.

Here are just a few of the sites where your home will be found….

Your home will be featured on the Keller Williams Realty website where it can be seen by thousands of daily visitors.

Your home is also directly accessible by more than 600 Leading Real Estate Companies of the World affiliates with offices across the country and around the world.

Additionally, all open houses are promoted on our website, increasing the exposure of your home.

Social Media Marketing

Email

Your home will also be marketed using the latest video email technology, enabling agents and potential buyers to watch a video of your home directly from their email.

Sent to more than 6,000 active real estate agents and area residents, these emails have generated a tremendous response for my clients—leading to increased awareness and showings.  I am one of the only agents in Austin to offer this advanced marketing service.

Here’s what just a few agents have said about a recent video they received:

“What a GREAT video.  I so enjoyed the personal touch of the homeowners.  I would show this house in a heartbeat! Thanks so much for sharing!”

“What a wonderful marketing tool.  I love having your clients in the video—great touch! Best of luck with this remarkable home.”

“Thank you for sending the video tour.  It is awesome!  Please keep me on your mailing list!”

Facebook

Your home will also be featured on our Business Facebook Page as well as targeted Facebook Ads which generate potential buyer leads.

A Market Within a Market

Your home will not only be marketed through universal channels such as the Internet, print advertising, the Multiple Listing Service and signage, I will also market internally to our highly collaborative Keller Williams sales force of more than 2,000 agents—each with their own connections that forms a rich source of prospects, buyers and referrals.

This “market within a market” results in the most efficient transaction environment in Austin real estate.  In fact, one of out of every five transactions in the Austin area involves a Keller Williams agent.

Furthermore, Keller Williams Realty has the highest market share in Austin for every price category.

Additionally, Keller Williams Realty sells as many homes priced over $1 million  as Gottesman Residential RE and Moreland Properties combined AND Keller Williams Realty sells 20% more homes priced over $1 million than Wilson & Goldrick Realtors,  Kuper Sothebys International Realty, Realty Austin and Engel & Volkers Austin combined.

Keller Williams Luxury Homes

Keller Williams Luxury Homes is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market.  

Keller Williams Luxury Homes is the exclusive Luxury affiliate in Austin.  The Keller Williams Luxury network is comprised of thousands of Keller Williams agents from all over the world.  Admittance to the network is by invitation only to agents with proven track records of success in high-value homes.  Members of the Luxury Homes Division must constantly demonstrate documented sales priced in the top 10% of their market and fewer than 2% of the very best agents qualify for the Luxury Divisions rigorous standards.

KWLuxuryHomes.com

For listings priced at $500,000 or above, it will be featured on the Keller Williams Luxury Real Estate website, attracting visitors from around the globe.

KW Luxury Homes International Magazine 

The KW Luxury Homes International Magazine, DOMAIN is distributed four (4) times a year to affluent clientele via print and includes an online edition. More than 17,000 copies of each issue are delivered nationally.   

Unique Homes Magazine

In addition to the KW Luxury Homes Magazine, listings may be featured in the 2-page spread included in Unique Homes Magazine.

Exclusive Keller Williams Publications

The Keller Williams DOMAIN Magazine, published four (4) times annually, features our most exceptional properties.  17,000 copies are directly mailed to select residents throughout Austin, plus our nationwide network of luxury real estate affiliates.