Seller's Guide - Price

Pricing Your Home for a Successful Sale

Pricing your home accurately is the most effective way to ensure a successful sale.  Allow me to repeat that - pricing your home accurately is the most effective way to ensure a successful sale.

No amount of marketing can sell an overpriced home.

Many sellers are tempted to list their home with the agent who quotes the highest price.

Please keep in mind, the agent doesn't set the price, the seller doesn't set the price - the market will set the price, or value, for your home.

Factors that Influence Market Value

• Supply & Demand

• Economic Condition

• Asking & Selling Prices of Competing Homes

• Your Home's Condition

• Buyer's Perception of Your Home

Factors with Little or No Influence on Market Value

• The Price the Seller Paid for the House

• The Seller's Expected Net Proceeds

• The Amount Spent on improvements

Professional Appraisal

The most effective method of pricing your home is to have a professional appraisal.  When you list - and close - your home with me, I will pay for a pre-listing appraisal by Austin's most respected appraisal firm.

Benefits of having a professional appraisal:

• You receive an unbiased, third party opinion of the market value of your home by a trained professional.
• You are positioned to quickly recognize and respond to a market offer
• You are positioned to effectively challenge a low lender's appraisal of your home, maintaining your higher contract price.  A lender will consider a well-known appraisers valuation - they will not consider an estimate provided by a real estate agent.
• You avoid the common practice of a real estate agent "buying your listing" by suggesting a higher price than can be achieved.  Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical first several weeks on the market.